I’m wearing flip flops in October. Oh no!
How the current climate crisis is influencing fashion trends
I'm Holly, a London-based fashion and beauty journalist, stylist and content creator. Previously content creator at heat, Closer, Bella, Take a Break, and that's life! magazine, with earlier experience in financial journalism.
I hold a BA in English Literature and Philosophy from Durham University and a Gold Standard NCTJ Diploma in Magazine Journalism. Alongside my editorial work, I write the newsletter, Because someone has to say it, and create daily content across Tiktok and Instagram.
You can reach me on hollyvictoriadownes@gmail.com
Featured Work
Want to touch some grass? Buy a print magazine!
On the sudden revival of print in 2026
A diary of a fashion intern at London Fashion Week
Call time 7am.
On my deep, beating love for yoga
It’s Friday morning again.
Is imperfection the new luxury?
my take on recent AI news - and what it means for the fashion and beauty industry
My mini mic and I
on why you really, really do need to be an influencer to be a writer
My take on the ‘kinda chic’ trend (with help from Roland Barthes)
If fashion only becomes meaningful through language, what happens when one of fashion’s most meaningful words becomes so overused that it means everything?
I’m stuck in the body of a woman I don’t know
It’s been a month since I’ve written anything, so let’s pretend that didn’t happen.
Styling Sinitta
Bella Style
Heat Stylebook
M&S x 16Arlington has hit the sale – this dazzling top is selling by the minute!
a story about eczema
Styling Gabby Allen
Heat shoot
Heat Fantasy Fashion
Style Writer approved: The latest Joma Jewellery drop refreshes spring style instantly
Hello new season sparkle...
Shoppers love this stylish M&S jacket for April showers - it's selling fast
M&S’ stylish jacket is the rainy-day must-have we’ll be wearing on repeat this spring
Shoppers love these M&S Stormwear leggings for spring walks - and they have pockets!
Shoppers say M&S have nailed the ‘perfect’ walking leggings for spring
Closer Magazine Money Page
Closer Magazine - 'How To Wear'
Why is everything the same?
a rant, really
Heat Style Stalker
M&S’ take on the ‘sneakerina’ is our favourite yet – they’re comfy and stylish!
“M&S’ take on the ‘sneakerina’ is our favourite yet”
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