What am I worth?
help, I’m drowning in the unswimmable, shark-infested waters of the fashion industry
I'm Holly, a London-based fashion journalist, stylist and content creator specialising in fashion, culture and wellness. Previously content creator at heat, Closer, Bella, Take a Break, and that's life! magazine, with earlier experience in financial journalism.
I hold a BA in English Literature and Philosophy from Durham University and a Gold Standard NCTJ Diploma in Magazine Journalism. Alongside my editorial work, I create fashion content across Tiktok, Instagram and Substack, and teach yoga as a 200-hour certified instructor.
Available for editorial commissions, styling, social media content, interviews and creative collaborations.
You can reach me on hollyvictoriadownes@gmail.com
Featured Work
on not knowing how good a place is until you leave it
what London could've never taught me
I want to shop 'til I drop but I'm travelling
Backpacking is essentially an exercise in becoming a person with fewer possessions, which is unfortunate when your personality is largely built around clothes.
I’m stuck in the body of a woman I don’t know
It’s been a month since I’ve written anything, so let’s pretend that didn’t happen.
#38
Sex and The City is my saving grace
#37
the tragedy of fashion whilst travelling
Styling Sinitta
Heat Stylebook
M&S x 16Arlington has hit the sale – this dazzling top is selling by the minute!
#36
a story about eczema
A world 7 hours ahead, where are you?
...from somewhere in Costa Rica
Styling Gabby Allen
#33
A love letter to my Zara jeans
Heat shoot
Heat Fantasy Fashion
Style Writer approved: The latest Joma Jewellery drop refreshes spring style instantly
Hello new season sparkle...
Closer Magazine Money Page
Closer Magazine - 'How To Wear'
Why is everything the same?
a rant, really
Heat Style Stalker
It’s hard to believe this new M&S bag isn’t Bottega – and it costs just £36
Olivia Attwood has worn this lip liner 'for the last ten years' - now it's on sale!
If there’s one beauty product that truly stands the test of time, it’s a classic lip liner - and for Olivia Attwood, nothing compares to the MAC Lip Pencil in the shade Stripdown.
In an exclusive interview with Closer Online, the Love Islander turned presenter revealed that "the Lip Pencil in Stripped Down is my go-to liner. I can't even imagine how many I've owned in my life, and it’s been my favourite for the last 10 years". And luckily for us, it’s currently 25% off at Debenhams.
Olivia has...
In an exclusive interview with Closer Online, the Love Islander turned presenter revealed that "the Lip Pencil in Stripped Down is my go-to liner. I can't even imagine how many I've owned in my life, and it’s been my favourite for the last 10 years". And luckily for us, it’s currently 25% off at Debenhams.
Olivia has...
